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The prime characteristics of this leading Made in Italy company, founded by Mario Prada in 1913 and subsequently developed at an international level by Miuccia Prada and Patrizio Bertelli, are based on absolute quality as a starting point, constant innovation respecting tradition, research and selection of materials employed, together with impeccable manufacturing processes.
Prada has always been distinctive not only for its high quality, but also for its forward-thinking approach and style, enabling the brand to anticipate and often orientate trends across all sectors.
Sophisticated, elegant and refined, Prada products are identified by their very strong character and unique style.
These characteristics also apply to the range of eyewear proposed in the "vista" (spectacles) and "sole" (sun) collections, and also to a series of models created for leisure time, identified by the unmistakeable red stripe.
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Entire brand 
